Do you need a Premium account to succeed on LinkedIn? Many people think you do, but this is
not necessarily the case. Sometimes, you have to use tricks. Other times, you get creative. But
most of the time, it’s enough to have a good understanding of LinkedIn in order to achieve your
THE LINKEDIN FORMULA FOR SUCCESS
To achieve success on LinkedIn, you should first identify your objective. With this in mind, it’s
easier to align the three key elements of success: your profile, your network and what actions to
Do you want to develop your business, increase visibility, find candidates, keep an eye on
something…? Make your choice.
Your profile should help you achieve your objective. A premium account does not offer any
major advantages for writing your profile. And because most people create their profiles like a
CV, you have an advantage that a paying account cannot offer… you can differentiate yourself.
Use your profile to clearly indicate how you can help others and why you are the right person.
The objective is to get people to act.
A premium account allows you to more easily reach people who are farther away in your
network, that 3rd level: the contacts of your contacts. Do you really need to go that far? The
answer is rarely yes.
With a free account, you can easily add level-two people. By focusing on these, you gain an
undeniable advantage: trust based on common contacts. And in the process, level-three people
can easily become level two. Just like magic!
Leverage the potential of your network by reaching out to the contacts of your contacts. Focus
on contacts who can help you achieve your objectives.
It’s possible to do many things on LinkedIn without having a premium account: publish content,
write articles, create a business page, participate in groups, conduct advanced searches, view
profiles anonymously… All this is available to everyone. For free.
It is true that you can momentarily lose the search option if you use several search engines
within a short period of time. This limitation was introduced in 2015 in order to force your hand
and get you to subscribe to a premium account.
If you can wait a while for the system to reset, keep your free account. Take a look at the
features available in the free version and test it out.
SO WHAT’S THE POINT OF A PREMIUM ACCOUNT?
A premium account accelerates the process.
In exchange for a monthly fee, you can send InMails to people who are not among your
contacts, get the identity of those who have expressed interest in your profile over the past 90
days, get additional information about businesses, and more.
If you opt for a Sales Navigator account, there are other advanced features available: the ability
to save profiles, labels, account follow-up, monitoring, etc.
It’s interesting if you want to go faster but you have to put in the effort.
At the end of the day, the important thing is to have the right profile-network-actions alignment
as well as good habits. Premium account or not.